Unique Christmas Jewelry
Here we are in the hectic Christmas season with
retail sales going ballistic. Are we getting our share?
Are the majors stealing all the business? Not quite!
Because we won't stand still for that. We will give
them the flat screen TVs, computer games, and
latest cooking devices. But when it comes to the
myriads of small gifts needed for family, relatives,
friends, and office workers, small business (which is
the vast majority of businesses in any area) has its
finger on the local pulse and hot buttons. Fall
fashion, hot items, and local interests are going to
give us the quick advantage for maneuvering around
the slow moving giants.
The Local Niche
The Place Where the Majors Can't Go
No major knows the local interests as well as you do
and the locals want to give that unique gift that will
be absolutely appreciated. So here is where you
come in -- what is the heart beat and top interest of
your area? What are they asking you for? What are
they talking about at the beauty shop, on the radio,
in the local news and newspaper? It could be the
local high school, music, sports, pets, dance, red
hats, or countless other interests. Once you zero in
on the local interest, supply the need. These are
gifts with meaning.
To see a list of items in a theme on our web site, use
the search on the site. Type simple words in
like "school", "bulldog", "football" and "cat". Use the
singular. It will return more results than the plural.
Group the items in your shop to tell a story that will
appeal to local trade. Our own study is already
showing a sharp increase in the sales of theme
pendants, earrings, charm
bracelets, and ties over
the last four weeks.
Fall Fashion Trends
Selling the "In Style" Look
Now let's look at the trends in fashion. The majors
picked their accessory line months age. You can
pick yours today (based on the most current trends
and information) and present it next week. Yes, you
have the advantage of rapid response. If your
customers like it, you can just as quickly reorder.
What are the fall fashion trends? Bold looks and rich
color are definitely in. Sequins and buttons are big in
accessories. A detailed account of fall fashions is
provided under fashion tre
nds on our site. The most
important jewelry accessory for the season is the
hardest to find. The item is the bold necklace sets
that are in fashion. These sets range from the
boutique look that often incorporates natural
components like shell, wood, and semiprecious stone
into the design. These are high fashion looks and are
generally pricey. On the more economical end are
rope necklaces and designs in synthetic materials.
The majors get big mark up on these items and there
is an opportunity for profit for you here too. But
don't put all your eggs in one basket. Remember the
traditional looks that sell very well and continue to
sell when fashion changes. These are the pendants
and earrings, rhinestone, and pearl jewelry.
Christmas Sales Leaders
Items with Sharp Sales Increases
Now we move to the third leg of our Christmas sales
strategy, which is "what is selling fast this
Christmas?" We have already covered hot sellers in
theme items and fashion trends, but besides these,
what specific categories are seeing a spike in sales?
There is no run away best seller like crystal brooches
last year or rhinestone initials the year before, but
these items are definitely seeing a sharp increase:
• Hematite jewelry
• Gemstone jewelry
• Rhinestone jewelry
• Sequin and button accessories
Pay particular attention to gemstone jewelry. This is
jewelry that includes or consists solely of natural
semiprecious stones. The popular trend is toward
incorporating semiprecious stones into fashion
jewelry designs and this look will become increasingly
important in the spring line.
Hematite jewelry is really
peaking as a popular item
especially for the youger market and rhinestone
jewelry is enjoying excellent popularity with a wide
range of appeal from delicate sets for bridal and prom
to bold sets for holiday and vintage looks that can be
worn for any occasion. Even better, in rhinestone
you are not going to have much competition from the
discounters and majors.
The purpose of our newsletter is to provide ideas to
help everyone have a successful and happy
Christmas as I am sure many of you will. But I also
realize (after 20+ years in the business) that some
will be struggling and some will be new at this. I
encourage you to keep an upbeat attitude and not
stress over a Christmas deadline because the few
months following Christmas have bundles of
opportunities that we will share with you. Once you
find the niche that works, you are off to the races
and the business becomes fun and exciting.
Copyright © 2005 Accessory Wholesale Inc. Feel free to reproduce the newsletter as long as the copyright notice is included and a link to www.awnol.com
Questions or Comments? Promos@awnol.com