Accessory Wholesale Newsletter AWNOL
Issue: #105
January 2015
In This Issue

Greetings!

Sales figures for most small fashion businesses experienced a continuous slide over the last few years. But something is happening now that points to a big improvement in business ahead--not in the distant future, but starting right now. Falling gas prices are putting a big chunk of money back in consumers' pockets. Market Watch uses Goldman Sachs research to predict households will save $1,100 a year with gas prices at $2.80 in 2015. Prices are already hitting $2.00 per gallon in Louisiana, which means the savings to the average household will be far greater than $1,100. 

 

In addition, lower fuel prices can also translate to reduced prices in utilities, manufactured goods, groceries, and any other consumer goods that move by truck. The flip side is some loss of jobs because of cutbacks in the oil industry. This is regrettable. But if oil is at $65 per barrel, most companies can continue to operate profitably and consumers can benefit from savings. Quartz.com reports that every time oil prices fell in modern times, it spurred the economy. A robust economy grows more jobs, more paychecks, and more consumer spending. . 

 

So with a rosy outlook for the economy, what do we need to have in the showcases now? The answer is the subject of this newsletter. 

 

 

 Ball Jewelry

Crystal Necklace Sets Raise the Bar

The first five months of the year are exciting because there are so many large crystal necklace set events that call for fashion items--prom, dance competition, Easter, spring hats, Mother's Day, Kentucky Derby, spring festivals. These months have something for nearly every type of fashion business. But the first things out of the gate are Mardi Gras, debutantes, and Valentine's Day. All of these can call for breath-taking crystal jewelry. 

 

Lavish crystal necklace sets continue to impact consumers with a breath-taking shock of beauty. The look surfaced in the spring of 2013. By fall, Accessories Magazine listed it as a trend labeled Estate Update. Continuous innovation has this trend thriving with the newest additions just one week old. The crystal necklace set pictured is among the favorites. 

 

These dramatic crystal necklace sets are perfect for Mardi Gras balls. The same sets also appeal to some debutantes and what a look for theater and dining out on Valentine's Day. 

 

Add a few of these sets to a showcase of rhinestone and crystal jewelry. The sparkle will mesmerize your clientele. 

 

Crowns, Tiaras, and Scepters

Mardi Gras Balls, Prom, and Pageant

Demand for crowns and tiaras begin now and continue until summer. The Mardi Gras and Homecoming Crowns hardest item to find is mens crowns. Mardi Gras, prom, and festival kings all call for men's crowns. The cost of quality crowns can go up to several hundred dollars. Fortunately, you have a source with several choices in quality men's crowns below $85. 

 

Local stores have an advantage over online stores in this market. The king wants to see how the crown looks on and how it fits. Only the local store can offer these options to customers before they buy the crown. A favorite is the one shown that comes in gold or silver plating. 

 

Adjust crowns that are too large by adding padding inside. The easiest way to do this is weather stripping that sticks to the inside of the crown on one side and has foam on the other side. This also makes the crown more comfortable to wear.  

 

Tiaras are even more important because they have a bigger customer base. Brides, pageant winners, maids and other members of Mardi Gras courts, as well as members of homecoming courts are all potential customers for tiaras. Other needs for tiaras are quinceaneras, sweet sixteens, and bachelorette parties. fleur-de-lis scepter

 

Scepters are another hard to find item. See fabulous designs on the site with the most popular ranging from $12.75 to $29.50. For many retailers, stocking these items makes them the only game in town.

 

Valentine's Jewelry

A Lasting Sign of Warm Feelings

Many skeptics look at Valentine's Day as a moneymaker invented by Hallmark or the candy and flower industry. Fortunately, couples and those courting don't take this attitude. A large percentage of every age of married couples and those dating see Valentine's Day as a special time to show warm feelings. The day is so special that they spend 18.6 billion dollars to RED CRYSTAL HEART PIN show how much they care. 

 

The nice thing about Valentine's jewelry is that when the dinner is over, the flowers have wilted, and the candy is gone, the jewelry item remains as a permanent sign of love. Brooches are a favorite jewelry piece that is meaningful and affordable. In fashion jewelry, hearts are the leading item. Red heart brooches and necklaces lead sales. The heart brooch shown is popular year after year. 

crystal heart necklace

Necklace sets also do well for Valentine's Day. You will probably remember the crystal heart necklace shown. Other heart necklace sets with a contemporary look will be arriving soon. Especially younger customers like the two-tone metal design with hammered texture and engraved messages. Watch fro their arrival on the site.  

 

Mardi Gras Jewelry and Favors

Hard to Find Jewelry that is Hot Now

Finding a selection of nice Mardi Gras jewelry is not easy. That is good for you because you have a source and that puts you ahead of the Mardi Gras Pin 94 competition. Mardi Gras jewelry is a popular way for your customers to share in the spirit. It also a necessity for royalty in Krewes that need favors. If you are in an area with parades and balls, you don't want to miss this once a year opportunity. 

 

Promote your selection with a Mardi Gras display that captures the spirit. If you want to add some music, shop for Mardi Gras in New Orleans Volume 1 and 2. Some reliable sources are Floyds Records, Louisiana Cajun Stuff, and Cajun Village near Sorrento.

 

If you are not in the Mardi Gras area, you are not left out.  Nearly everyone in the country is familiar with Mardi Gras. You can bring the party to the store with Mardi Gras jewelry, accessories, gifts, and beads. Put up some Mardi Gras decorations, play the music, and maybe even serve some samples of king cake. This will add some excitement to January and February and have folks in town talking about your shop.  


Next Newsletter: Prom, Spring Hats, and More

With things looking better for 2015, it's time to be optimistic and create some excitement for our customers. Many have seen some tough times eh last few years and now we can reap the harvest that we earned for sticking it out. These newsletters are posted on the front page of our website, so hopefully we can look back several months from now and say we were right. Happy Mardi Gras!



Accessory Wholesale Inc | 5845 River Road | Harahan | LA | 70123