Theme Jewelry and Accessories
Jewelry that Appeals to the Heart
Themes have two drawing cards-attractive craftsmanship and a theme that touches the heart of the shopper. Customers buy it because of their own attachment to the theme or as a gift for others with a deep interest in the theme
Theme Pendants and Earrings-Most of the pendants and earrings under the theme category are created by Best, a leader in quality fashion jewelry. The detail and workmanship will certainly draw admiring eyes. But the real drawing card is the themes that are so well designed. Nearly any theme that suits your customer base can be found here-sea life, sports, motorcycles, gardening, western, horses, cheerleaders, seasonal, wildlife, pets, and more. Use the search on the site to find your theme. Put in single words in the singular to get the most results
Theme Ties-Ties create a theme for men. You can find ties in sports themes as well as occupational, sea life, gaming, pets, classic cars and more. The most popular themes have their own categories-American flag, Christian, seasonal, and Masonic ties.
Theme Scarves-Infinity scarves are the trendy scarf today, but the scarf with timeless longevity is the polyester oblongs that is cool in summer and has themes that capture the heart. Included are Christian themes plus occupations, seasonal, music, Americana, garden, and animal themes.
For niche items to be successful you must match the product to a cluster group of shoppers-they have to be interested in the product presented. Second, you must make a statement with a heavy concentration of the theme. At outdoor events, the entire booth is often dedicated to one theme or category.
Examples you may have seen recently are booths dedicated to jellyfish in glass, or glass jewelry with the artist working a torch and holding people in awe. How many times have you seen an entire booth of hematite? This is also a nice markup business for you. Booths of theme pendants and earrings are rarely seen because vendors don't have access to wide selection of nicely crafted metal theme pendants and earrings, but you do.
Hopefully these suggestions will stir creative ideas that will pick up summer business. Also, check out bridal jewelry, bridal gloves, evening bags, and tiaras on the site for June brides.