Accessory Wholesale Newsletter logo
Issue: # 90August 2013
In This Issue
Wholesale Dress Hats
Fall Fashion Jewelry
Wholesale Fleur-de-lis Jewelry
More Fall Fashion     Jewelry and          AccessoriesMore Fall Fashion Quick Links
Fashion ring 90
Fashion Rings
 
Featured Article
What action, if any, do you want your members to take? Add a "Find out more" link to additional information that you may have hosted on your website
Venetian Style Laser Cut Metal Mask
Featured Article
What action, if any, do you want your members to take? Add a "Find out more" link to additional information that you may have hosted on your website
turquoise jewelry 90
Turquoise Jewelry
Featured Article
What action, if any, do you want your members to take? Add a "Find out more" link to additional information that you may have hosted on your website
crystal jewelry 90
Crystal Jewelry
Featured Article
What action, if any, do you want your members to take? Add a "Find out more" link to additional information that you may have hosted on your website
party favors 90
Party Favors and Souvenirs
Featured Article
What action, if any, do you want your members to take? Add a "Find out more" link to additional information that you may have hosted on your website
fall fashion jewelry 90
Fall Fashion Jewelry
Featured Article
What action, if any, do you want your members to take? Add a "Find out more" link to additional information that you may have hosted on your website

Greetings!

 

Labor Day is approaching, kids are back in school, and the light at the end of the tunnel is growing brighter.  Most fashion businesses see a slump in the summer and fortunately, things look rosier going forward as we enter a nice stretch when retailers see sales rising. 

 

Yes, fall begins a line up of months with lots of opportunities for retailers.  Veterans know the dance.  Fall apparel rolls out and that calls for fall fashion jewelry.  It 's either accessories for a new outfit or updating what is already in the closet with a new look in fashion jewelry.  Fall church hats are in demand and don't forget Homecoming is around the corner-another opportunity for dress hats.  Football season starts opening the door for sports jewelry.  And with holidays drawing near, there are fabulous crystals jewelry sets that are an entirely new idea this year. 

 

The trends for fall fashion jewelry show more gold plating, more color, and the use of chain, especially bold link chain.  What's not in the trends, but still in the showcases of nearly every department store?  Turquoise jewelry.  This is becoming a basic in fashion jewelry even when not mentioned in the trends.  

 

Want more?  For fun items what about Halloween?  Fun hats, Halloween jewelry, and some super nice laser cut metal masks that are a new innovation in Venetian masks this year.  But we will save that for next news letter.  Let's begin with dress hats.

Your introduction sets the tone for your newsletter and encourages the recipient to read further. Your style may be warm and casual, or technical and no-nonsense depending on your audience.

 

Wholesale Dress Hats
Church Hats and Homecoming Hats
fall dress hats 90

  

Church Hats and Homecoming Hats   

  

Why start with dress hats?  Because this is the closest thing to guaranteed sales every fall.  When we are on a budget, we can do without a lot of things, but for church ladies a new fall hat is not one of them.  Then there is homecoming -a must for homecoming hats. 

  

Wool felt hats for fall are always good in basic color like black, brown, camel, hunter green, and wine.  Every season a few unusual colors are in the palette.  Look at the mauve dress hat shown.  This is gorgeous color that will attract customers to your millinery selection. 

  

Asymmetrical brims, squared crowns that angle down, wide brims that roll down, and short brims popular for homecoming are all part of the new selection of wholesale fall dress hats.  If this is your market, keep checking the site because new shipments arrive almost every week for the next several weeks.ustomers, clients or prospects, and why? Know what is important to them and address their needs in your newsletter each month. Include a photo to make your newsletter even more appealing.
Insert a "read on" link at the bottom of your article to drive traffic to your website. Links are tracked, allowing you to see which articles create the most interest for your readers.

 


Fall Fashion Jewelry

Casual Jewelry and Formal Jewelry for Fall

 

The trends in fall fashion jewelry are a mix of new and innovations building on trends over the last few seasons.  Long necklaces in single row, multi row, and layered are all in.  Innovation includes more use of chain, especially gold plated chain, and attractive new beading. Long necklaces culminating in a pendant are big for fall.   

 

The trend of gold plating in fashion jewelry is the strongest it has been in several years.  New arrivals are close to 50% gold plated and sites showing jewelry of the leading designers is more than 50% gold. 

 

Statement jewelry remains in style, but designs are more classic.  Perhaps one of the most impressive looks is the oversize bead necklace set shown.  Large colored pearls make Accessories Magazine's trend finder list. 

 

Color gains in importance.  Sets with faceted acrylic stones in rich color are in.  Pantone's palette for fall is loaded with subdued brights while somber fall colors are conspicuously missing.  For the last few seasons, bright colors dominated the fashion palette and this season fashion jewelry gets into the act a display of color. 

 

A final note that we mentioned in the introduction is the strength of turquoise jewelry.  This gemstone goes without mention in the trends, but the majors want what sells in their showcases regardless of what the trends say.  If you can't visit the showcases of department stores like Macy's and Dillard's, you can visit their websites.  Turquoise jewelry is there.   So the bottom line is having jewelry your customers want no matter what the trends are.  So think seriously about including some turquoise jewelry. 

 

In formal jewelry, the most exciting development is dramatic crystal jewelry that is drawing customers' attention.  In spite of the fact that this jewelry is somewhat pricey, the response is good.  See the link on the left.

Wholesale Fleur-de-lis Jewelry

The Fashion Jewelry that is No Longer Regional

 

fleur-de-lis bracelet 90
wholesale fleur-de-lis jewelry

The rise in popularity of fleur-de-lis jewelry had a sad beginning.  We developed a line of jewelry for the tourist industry in Louisiana during the 1990s.  Fleur-de-lis jewelry was included in the line and was a slow seller next to other Louisiana themes. Then Hurricane Katrina hit in 2005 and suddenly Louisiana, especially New Orleans rallied around the symbol of the City as a sign of hope.   

 

From New Orleans, the fleur-de-lis grew to become a national trend.  Every fall the popularity of fleur-de-lis jewelry gets a boost.  We are talking about something remaining popular for eight years, which is a long time in fashion jewelry.  So every fall we offer new developments in fleur-de-lis jewelry and accessories.  Some of the new items that we think will stir excitement are fleur-de-lis headbands, bracelets mixed with iridescent stones, new necklace sets, and classy fleur-de-lis earrings.  If this theme in jewelry appeals to your customers, check out tall the new items.  

Next Newsletter:  Halloween, Homecoming, and Surprises in Holiday Jewelry

 

The good news is most fashion businesses have a nice stretch of good months ahead of them.  There is a steady line up of events that need jewelry and accessories all the way to Mother's Day.  So we can pat ourselves on the back for making it through the summer. 

 

The last few newsletters have focused on drawing customers to your shop by using local search.  Usually if you type a product you carry like fashion jewelry in a search engine followed by the town you are in, local search results pop up.( e.g. Wholesale fashion jewelry New Orleans La) You want to be in a number of those returns and you would like to be first.  We talked about Google local business the last few newsletters.  
 
Setting up Google+ account is free and you must set up a personal page first.  From you personal page you can set up a business page and a local search page.  Keep these pages active by posting to them regularly.  Post new items that arrive, sales, and any event your business is having like midnight madness sale or sidewalk sale.  When we type in wholesale fashion jewelry New Orleans, La, our listing comes up and clicking the down arrow shows the last post we made.  Using thee resources can be free advertising for you.  Next month we will talk about more free ways to drive business to your store. 

 

 

Sincerely,

 


Michael Gietl
Accessory Wholesale Inc
Accessory Wholesale Inc | 5845 River Road | Harahan | LA | 70123