Fashion and Fun Items That Make Small Business Successful
January 2012

In This Issue:

More Accessories for Special Events
RHINESTONE EARRINGS WITH CASCADING DROPS
RHINESTONE EARRINGS WITH CASCADING DROPS

MARDI GRAS STRETCH BRACELET
MARDI GRAS STRETCH BRACELET

MARDI GRAS VENETIAN STYLE JESTER MASK
MARDI GRAS VENETIAN STYLE JESTER MASK

LARGE DISCO BALL MARDI GRAS BEADS
LARGE DISCO BALL MARDI GRAS BEADS








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New Arrivals
LADIES SPRING HEADWEAR WITH LARGE BRIM
LADIES SPRING HEADWEAR WITH LARGE BRIM


Greetings!

The holiday season 2011 closes with mixed reviews. Black Friday introduced the buying season with a bang, making everyone feel this would be a banner year. But it ended with whimper as Reuters reported retail sales weak. Small business also experienced mixed results as some retailers felt the big box companies cut into their sales volume.

Well, all of that is in the history books and the next four months belong to small business. For us and for a majority of our customer base January through April is the best months of the year and May isn't bad either. Why? Look at the line up of great retail events-Valentine's Day, Mardi Gras, Spring hats, Spring fashion jewelry, bridal, prom, pageant, Easter, Mother's Day, the Kentucky Derby, dance competition and school choral performance. I know we forgot some. Most of these events rely on small business as the supplier.

The ones to prepare for first are Valentine's Day and Mardi Gras. So let' look at what we need to stock.

Michael Gietl
RED CRYSTAL HEART PIN
Valentine's Jewelry
Valentine's Jewelry Adds Something Lasting To Go With The Flowers

The favorite gifts for Valentine's Day are flowers and candy, but both are gone shortly after the event. Valentine's jewelry provides the memory of caring that lasts for years afterwards. Nothing seems as popular as brooches for Valentine's jewelry. Of course, they must contain a heart, and in most cases a red heart.

Crystal brooches provide a valuable look that glimmers, yet remains very tasteful for the occasion. Other brooches with cupid and a heart may have more appeal when your clientele is shopping for a younger person. But the selection of Valentine's jewelry has numerous choices to suit all personalities. CZ heart pendants in red offer the sparkle of diamonds in a small package. Pendants and earrings range from classic filigree to shiny plating that is indistinguishable from sterling silver.

Guys will often rely on your help as shopkeeper when picking jewelry for a spouse or sweetheart. The age and personality of the person the gift is for plays into the selection. Bracelets are especially popular with younger recipients and every age group appreciates earrings.

Group Valentine's jewelry to tell a story in your shop and decorate to make your location a destination for Valentine's gifts. The majors will get part of this business; Valentine's gifts are especially meaningful so small business should get a greater share of the business.

SATIN GOLD CATEYE MASK PIN
Mardi Gras Jewelry
Small Business Dominates Mardi Gras Jewelry

In areas where Mardi Gras celebrations are important, this time of year has Mardi Gras music playing on the radio and ladies accessorizing in Mardi Gras jewelry. Before we go forward, ask yourself, Have you ever seen Mardi Gras jewelry in on of the majors? Probably not! Small business owns the sale of Mardi Gras jewelry.

Yes, it sells well in New Orleans, throughout Louisiana, along the Gulf Coast, in Southeast Texas-but if you're not in any of these locations, don't despair-Mardi Gras is quickly spreading all around the country and you can be the first and only go-to location to get Mardi Gras jewelry in your area.

What sells best? Pins are the number one item for spreading the Mardi Gras spirit. The most popular themes in brooches are jesters, crowns, masks and comedy/tragedy. Gold plating with epoxy adding the Mardi Gras colors of purple, gold, and green leave no doubt-this is Carnival season.

But Mardi Gras earrings are also very good and, actually, harder to find. Many match the pins. On our site to check for matching earrings simply change the MGP before an items number to MGE and put it in the search. If matching earrings are in stock, they will come up.

Bracelets have a wide range of applications. Mardi Gras charm bracelets use charms to tell different aspects of the Mardi Gras story. Some themes are parades, masks, New Orleans and Mardi Gras in general. They are a favorite for locals who wear them or give them as favors and also popular as souvenirs for tourists to take home as a reminder of the fun event.

Like Valentine's, group Mardi Gras together in your shop to make a statement and add some decoration in purple, gold, and green to attract interest.

RHINESTONE NECKLACE SET WITH ROYAL INSPIRATION
Mardi Gras Ball Jewelry
The Season for Glitzy Jewelry Begins With Mardi Gras Balls

When the introduction above mentioned the line up of events for the first four months of the year, did you notice how many call for glitzy jewelry? At least six of them-and this helps build the sales for small business because they are the go-to source that has selection.

Mardi Gras balls are the first occasion and they call for lavish designs in rhinestone or crystal jewelry. These balls are starting now so we have new items available immediately plus a continuous stream of incoming formal jewelry that give your shop all the sparkle it needs from lavish to delicate designs. Thousands of women will attend Mardi Gras balls over the next 4 weeks and most will need sparkling accessories.

Rhinestone necklace sets are major every year for this event. Mardi Gras balls give ladies an opportunity to accessorize in lavish styles. Most of these balls are very formal. Some come days or weeks before the parade rolls while others immediately follow the parade. In any case, rhinestone jewelry is important.

This season includes new additions of rhinestone necklace sets that not only make a statement, but also offer color highlights to match gowns. As the year progresses, these sets will also be valuable to shops supplying bridesmaid and prom jewelry to young ladies that want color matches.

Depending on the gown, earrings alone rather than sets are sometimes the better choice in accessories. Three categories on the site offer abundant options-chandelier earrings, crystal earrings, and rhinestone earrings. A mix of these earrings in your formal jewelry will give your customers options now and will continue to sell for the events coming up all spring.

Dedicate an area of your shop to formal accessories because the demand will be high all spring with all those events mentioned in the introduction coming one after the other.

Next Newsletter: Spring Dress Hats
Major retailers count on Black Friday to put their figures in the black. Small business counts on the first four months of the year because this is where they excel unhampered by the majors. Each piece of this puzzle is important because it can provide our businesses financial health for the entire year.

The next newsletter will cover Spring dress hats-another area dominated by small business. Fascinators are mushrooming in popularity and every spring sees high demand for church hats. Then there are outdoor weddings, luncheons, teas, and derbies. We will introduce new items as well as emphasize traditional headwear that combines to make your season successful. Because there are so many areas to cover, wee will group newsletters closer together. Good luck with spring sales.

Copyright © 2012 Accessory Wholesale Inc. Feel free to reproduce the newsletter as long as the copyright notice is included and a link to www.awnol.com

Questions or Comments? Promos@awnol.com
Phone: 504-736-0357
Web: http://www.awnol.com


Fashion and Fun Items That Make Small Business Successful

Accessory Wholesale Inc | 5845 River Road | Harahan | LA | 70123