Venetian Style Masks
Has the retail fashion industry dodged the bullet?
Consumer confidence is showing nice improvements
and the mood for fall and holiday sales is more
upbeat than it has been all year. Add to this the insight
of Stephanie Franchetti in her Fall 2009 Fashion
Forecast, published by Albright College, and
we have some positive strategies to go along with
rosier expectations for fall sales.
strategy is to answer the fragile economy with "a
strong emphasis on sophistication" and that is exactly
what we see developing in the fall trends of fashion
jewelry. This newsletter focuses on fashion trends
and these trends see a major current in fall fashion
jewelry reinventing the glamorous designs that
flourished in The Golden Age of Costume Jewelry.
The era was the 1930s to the 1960s and the jewelry
was exciting stuff that lifted the spirits of a society
emerged in the worries of The Great Depression.
Let's get started on this impressive journey that will
bring new life to fashion jewelry for fall and holiday.
Costume Jewelry Trends Revive Golden Era
Classic Jewelry Reinvented
If this year's economic slowdown caused some jitters,
imagine the mood at the beginning of The Great
Depression. It was these disturbing times that
ushered in the most gorgeous designs in costume
jewelry--jewelry so fabulous that the era is named
The Golden Age. Companies like Coro, Eisenberg,
Trifari, Miriam Haskell and more were delivering
fabulous designs from 1930s to the 60s that today's
collectors eagerly pursue. The Costume Jewelry Trend
Report for Fall 2009 provides details, but for
now let's focus on the necklaces that are going to
galvanize your customers' attention with breath-taking
beauty that will sell right through the holiday season.
Garden motifs are popular in these designs that
sparkle with crystal highlights providing classic
for business attire as well as dazzle for evening wear.
Plating with enameled highlights combine with
crystals in asymmetrical necklaces that include
flowers, butterflies, and other outdoor themes.
Still other necklace sets continue the asymmetrical
style with faceted glass beading or spacious vining
crystal designs. Fabulous earrings often accompany
the sets. The vintage jewelry that inspires these looks
has experienced growing interest among collectors
over the last few years and now the hunger for
fabulous design spills over into fall's costume jewelry
trends. Add some breath-taking beauty to your fall
accessories with this fashion jewelry that will
fascinate your clientele.
Glamour and Sophistication in Fashion Jewelry
Crystal brooches really define
the Golden Era of
Costume Jewelry. This is a glance back at vintage
designs that you are probably already familiar with
because crystal brooches have been
using this era for inspiration for quite a long time. But
when you add this fashion jewelry to necklace sets,
earrings, and bracelets in the same family, you create
a story that is knockout. That is exactly the impact we
want for this fall to grab the attention of customers.
Shoppers are hungry for a little something to raise
their spirits without spending a fortune. Sure, they are
paying down debt and putting something in savings,
but they also want a little "picker-upper" as a small
reward for themselves after working so hard. The
glamour of this fashion jewelry delivers the feel-good
experience at a very affordable price.
brooches not only deliver breath-taking beauty, but
they also are very versatile. So many prominent
women of the past have made brooches their
statement pieces including Jackie Kennedy and
Madeleine Albright. Brooches can make a statement
with business attire; bring a scarf together with pizzazz;
reinvent a hat, or add eye-catching ornamentation to a
handbag. They make easy gifts that are greatly
appreciated and the dazzle is very affordable.
Costume jewelry trends this fall make brooches even
more important and with Christmas coming, they are
almost a must.
Earrings Bring Back Rich Luxury
When the economy came to a sudden slowdown, big
time luxury did a nosedive. Handbags selling for
thousands and watches selling even higher went on
life support. But the rich look of crystal
with the rest of jewelry inspired by The Golden Age
began once again to catch women's attention, filling
the void with breath-taking beauty. Remember, the
first go around started with the beginning of The Great
Depression. That is what initiated The Golden Age of
Costume Jewelry that raised the bar with new designs
that were gorgeous beyond imagination.
Is there anything more resilient than the human
spirit? With all economic news looking bleak, women
return to spectacular designs in fashion jewelry that
enhances every look at a very affordable price. Fall
fashion trends have crystal earrings retuning as lavish
chandeliers as well as devastating vintage designs
that show off color with sparkle. If it's elegant enough
for Renaissance royalty, it fits into The Golden Age of
Follow the upscale
retailers with this fall fashion trend by grouping the
pieces to tell a story. Notice how they group each
showcase into a theme that makes the overall look
carry impact? Do the same in your shop and be
ahead of the curve in this fall fashion theme that is so
classic that it never goes out of style.
Next Newsletter: Even Halloween Can Have Sparks of Elegance
Halloween and elegance!!-Something seems out of
whack with this picture. Next newsletter will show how
it is possible for Halloween to be elegant. Upscale
Halloween will open another avenue right alongside
all the fun stuff. So tune in for ideas that help us build
towards a successful fall and holiday season.
Copyright © 2009 Accessory Wholesale Inc. Feel free to reproduce the newsletter as long as the copyright notice is included and a link to www.awnol.com
Questions or Comments? Promos@awnol.com