Newsletter Sign Up:
Would you like to subscribe to this newsletter?
E-MAIL Address
New Arrivals
Fall Ladies Dress Hats
Greetings!
Congratulations on navigating your business
through
the tough summer months in a very tricky economy!!
Well summer is nearly over and we can breathe a sigh
of relief as we exit the emergency room and prepare
for better times. Consumer confidence figures are
improving faster than expected and the economy
seems to be gaining steam.
Still consumers
are not going to run out and max their credit cards in a
splurge of buying just because fall is coming, but
there is plenty of pent up desire for a little something
new to lift the spirits. How do we respond? Stay in
fashion accessories--accessories provide the "feel
good" experience at affordable prices--just what the
doctor ordered. We've been doing our homework and
here's some direction we discovered that make a lot
of sense.
Michael Gietl
The Year of the Necklace Set--Again!
The Top Item in Fashion Jewelry This Year
Accessories Magazine does an annual report on
fashion accessories that compiles information from
leading fashion retailers including the major
department stores. The report for 2008 saw necklace
sets pass bracelets as the most important costume
jewelry item for department stores. The domination of
statement necklaces continues this year and classic
looks are at the center.
Innovations continue to drive the use of gemstones in costume jewelry
with unusual semi precious stones
worked into fresh designs. The introduction of
unfamiliar agates, jasper, and quartz along with dyed
and human enhanced semi precious stones deliver
surprising new colors that keep the interest in
gemstone jewelry at the forefront of fashion. The fall
palette is rich with colors that are anything but somber
and many of these colors find compliments and
contrasts in the semi precious components of
jewelry. The necklace set shown in rutilated quartz
compliments at least three leading colors in the
palette with coral working with at least three others.
Next newsletter will have full coverage of the fall
palette.
Fall necklace sets includes the long swinging looks
with stations of beading spaced with chain, bold
plated metal sets with a hand-made look, engraved
jewelry with meaningful messages, and a variety of
unique innovations highlighted in Mary McGarry's
recent blog post.
Provide fresh looks in
necklace sets because customers can enjoy a little
something new for a small investment with fashion
jewelry. Fall necklace sets are also a very affordable
way to add fresh styling to apparel already in the
closet. And
you may have another advantage with many
competitors uderstocked coming off a slow summer.
Bracelets Are a Close Second
Cuffs, Bangles, and Bold Bracelets
Yes, necklace sets are the first choice of consumers
in fashion jewelry, but bracelets are not far
behind.
Everyone has to notice the exploding popularity of wide
cuff bracelets and multiple bangles. Bracelets on both
arms are not uncommon. The range has something
for everyone including gemstone bracelets to match
necklaces, plated metals in super wide cuffs, multiple
simple plated bangles, or classy glass beading.
Looks are as simple as solid color or
smooth plated cuffs or as involved as mixed match
bangles or tribal designs. Again engraved messages
can give bracelets an outward expression of inner
feelings--words like friends, peace, smile, faith, hope,
and love (find these under religious bracelets on the
site).
Practically every category of jewelry offers bracelets.
Faux pearl bracelets make wonderful gifts for the
bridal party, rhinestone bracelets sparkle with evening
wear, CZ bracelets have people wondering if it's real,
and sports bracelets show support for the home team
(more important than ever with football season here).
Best of all, bracelets are truly an inexpensive
way to add something new that will lift the spirits. They
make easy gifts or personal adornment for teens,
tweens, moms, and daughters as well as a classy
addition to a suit for business women. Freshen up
your bracelet selection for irresistible impulse items
that will ring the cash register.
New Excitement in Scarves
Pashminas Even Catch on with the Stars
Consumers are getting a lot of fashion for their buck
by skillfully accessorizing apparel to create a wealth of
stylish looks by changing the accessories. Swapping
a necklace set with a scarf provides a dramatically
different look. Add to that the very affordable cost of
scarves and you have a winner that will give totally
different looks to a single piece of apparel for the
upcoming season.
The search for exquisite
scarves is just as intense as the quest for quality
components that deliver classic jewelry. One of the
finest discoveries is Pashmina scarves that are
quickly rising in popularity. Granted Pashminas are
not new. Actually their quality attracted royalty and
emperors as far back as the Roman Empire. The
scarves originated in Kashmir and received their
name from the Pashmina goats that live high in the
Himalayas and originally yielded the wool that was
spun and weaved into the scarves. The goats shed
their coat in the spring with each goat providing 3 to 8
ounces of the super soft under fur used to make
Pashminas.
Demand far outstripped supply so goat herds were
started in Mongolia and other areas to meet demand.
The name Pashmina is used liberally today referring
to scarves with the qualities and soft feel of the
original. Many countries are producing Pashminas
including China with some Pashmina wool, some
Pashmina and silk blend, some a Pashmina like
blend, and still others synthetics like
Viscose.
The major attraction of these
scarves is the heavenly soft feel, appealing look, and
ease in accessorizing with them. Include some
scarves in your accessories along with fashion jewelry
and show customers how they can create different
fabulous looks with the same outfit by changing the
accessories.
Next Newsletter: Fall & Holiday Trends
Good news for small business in fashion. Zagat did a
survey of 7,596 shoppers in New York City that was
reported by Accessories Magazine. Boutiques were
the preferred destination of 52% of shoppers with
department stores second at 27%. The bottom line is
consumers chose small business with all their
unique designs over the cookie cutter looks of the
majors. Unique is important in this buying climate
and this will be covered more intensely in our next
newsletter on fall and holiday fashion trends.