Gemstone Fashion Jewelry
Easter is fast approaching with Mother's Day and The
Kentucky Derby not far behind. You know what that
means-Brisk sales for dressy hats! Yes, this
peak time of the year for dress hat sales and casual
hats are equally as good. Headwear is a low
competition business that is growing every year so
let's look at the hats that are so important this season.
Headwear from Church to Derby
The peak time for dressy hat sales is now and this
business doesn't have a lot of competition. So if you
have what customers are looking for, you most likely
have a captive audience. Church hats and derby hats
are two separate markets, but the hats that appeal to
these customers are the same.
The dressy hats that are
dominating sales this
season are sinamays, super widebrims, and
traditional polypropylene dress hats. First sinamays
have occupied the top spot in ladies dress hats for the
last few spring seasons. The Queen's visit to the
Kentucky Derby certainly helped when she appeared
in a different suit and matching sinamay hat for every
state function as well as the derby. Sinamays have
British flair and the Brits certainly know how to design
and wear dressy hats.
Another hot spot is super widebrims in straws or toyo.
Ralph Lauren gave these hats a big push when his
designs previewed the elegant look on the spring
runways a year ago. Now we're in the second year of
super widebrims and if you think they haven't caught
on, type Kentucky Derby hats into Google Images and
you will see oodles of them. Include this look with
sinamays and you will have an impressive selection of
spring dress hats.
Festivals, Beaches, Outdoors, & Country Music
Almost anything outdoors calls for hats and the
consumer attraction to them is growing every season.
Accessories Magazine 2008 Census
recently released showing sales statistics for each
major area of the accessories market. Hats enjoyed
increased sales in 2008 over 2007 and the forecast
for 2009 is up again.
When we think causal hats and outdoors, sun
protection comes to mind first. Here again widebrims
are enjoying great popularity. Fashion magazines
show how stylish these hats can look and it doesn't
take any special talent for someone to put these hats
on and instantly get that great look. Call the
widebrim "the easy-to-wear hat" that consumers feel
at ease wearing.
The only hats that will
outsell widebrims this summer are cowboy hats.
Shapeable straws are the summer's leading seller in
cowboy hats. These hats just look too good to ever go
away. This authentic American look in headwear has
character that everyone likes to identify with-
especially the younger generation. The romanticized
image of The Wild West didn't end with movies like
Giant and stars like John Wayne. Changing
by Annette Lynch and Mitchell Strauss is an up-to-date
book on fashion that has a sub-chapter entitled
Cowboy Culture Rides into the New
especially are drawn to "the spirited appeal of the
Western myth to the American imagination and sense
of identity". But gals look stunning also in cowboy
The recent airing of Country Music
Awards shows how everyone can look cool in cowboy
hats. For this crowd, western hats are more a
necessity than an accessory. Be sure to include
some straw cowboy hats in your casual headwear
because inventory at the end of the season will most
likely show these to be your best seller.
Cool Hats for Teens & Tweens
If teens and tweens are your customer base, then
trendy hats are a must. This age group loves MTV and
imitates the style of the entertainers they see. Trendy hats on the heads of
celebrities this season are
fedoras, newsboys (or cabbies), and ivy caps. These
trendy hats are on TV, in the celebrity magazines, and
strutting the runways.
All three are popular for summer 2009, but fedoras
seem to be the top seller. Retailers are seeing a
strong market for fedoras that includes both guys and
gals. Stingy brim and the fifties look are both selling.
Knits, linen fedoras, plaids, pinstripes-they are all
doing well. With this kind of increase in popularity, you
want to include some fedoras in your summer
headwear selection especially if you have a young
Next Newsletter Focuses on Top Selling Jewelry for Summer
There is optimism in the air as small retailers find the
economic slowdown has not impacted their
businesses as much as they originally anticipated.
Historically fashion trends have far more effect than
the economy on moderately priced fashion jewelry and
accessories and today's trends are favorable for
strong fashion jewelry sales. Next newsletter will
cover the fashion jewelry with strong appeal for today's
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