Good things are happening for retail businesses over
the next few weeks and many of them come only once
a year. So we don't want to miss out! Retailers in
nearly every community that has a high school get
positive impact from proms coming up. This is huge
for many retailers offering jewelry, prom dresses, and
Other events are also peaking that
call for dressy jewelry-bridal, pageant, dance
competition, and Easter. With so much coming at
once, we need to prepare with a dynamite selection of
jewelry to fill these needs. For many retailers this is
bigger than Christmas. So let's take a look at the
dressy jewelry and accessories that are so important
The Favorite Choice in Prom Jewelry
Every prom season sees some daring rivals to
rhinestone jewelry. This
season is no exception with
some long beaded necklaces, chunky chokers, and
heavy link chain showing up with prom dresses in
fashion magazines. Nevertheless, the safe bet is
always classic rhinestone necklace sets that prove a
winner year after year. Prom girls like delicate
designs in rhinestone with classic Y necklaces,
chokers, and cascades. Clear rhinestones in silver
plated settings are the overwhelming favorite for prom
as well as bridal. This is rhinestone jewelry that never
goes out of style.
Still some prom girls will be looking for accessories to
match the color of a dress. Colors in prom dresses
are all over the board. Prom lacks the clean palettes
that set color directions for spring and fall seasons.
Still some colors stand out and this season sees
graphic black and white as well as floral prints are
an impact. Rhinestone with highlights of black stones
and rhinestone in floral designs make a smooth
match. Iridescent rhinestone jewelry can be a major
problem solver for endless other colors because the
iridescent stones pick up surrounding colors.
Prom business is worth the investment in inventory.
DeBora Rachelle's website gives some heavy
statistics for prom spending in 2005. The site claims
that teens spend over $100 billion annually with $4
billion going to prom purchases. The average prom
girl spends $65 on jewelry and accessories. In a
slowing economy, this can e a real shot in the arm for
Never too Big!
The dress dictates the accessories and not every
prom dress can be accessorized with rhinestone
sets. This is especially true with asymmetrical
necklines popular today and glitzy ornamentation on
the gown. The statement piece that impacts this look
is dramatic earrings. Big rhinestone hoops, long
linear drops, and dramatic statements in chandeliers
and other bold designs are a growing trend. If you
have watched any major pageants like Miss America
on television, you know exactly what we mean. This
trend towards dramatic earrings has spilled
every dressy event including prom.
Large rhinestone earrings with clear stones in silver
plated settings lead this category. However dramatic
crystal earrings with color are not far behind. These
looks are usually dangle earrings, highlighting large
stones, with a vintage flair. They appeal to all age
groups and will generate interest beyond prom
jewelry. So feel comfortable about adding these
dramatic earrings to your accessories because they
have universal appeal and transcend seasons.
An Evening Bag Bonanza
Is there any better time to sell evening bags than prom
season? Nearly every prom girl needs one. The stats
cited above claim 4 million prom dresses were sold in
2005. Matching them with a prom bag means evening
bag business is going to be brisk.
colors and styles are selling? Silver is our best
selling color and vibrant colors are making an impact
especially for prom. According to Accessories
Magazine, "metal-tone hues and bold color" are doing
well industry wide. Two styles are seeing popularity
increase steadily with each new season. First,
clutches are extremely popular, showing up in all the
major fashion magazines and on the red carpet.
Clutches have extended into day wear, coining the
phrase, "day-into-evening" clutches.
Second is small, special evening bags called
minaudieres (unheard of a few seasons ago). These
petite evening purses don't hold much, but have the
adornment and feminine design that really attracts
attention-perfect for prom girls.
selection of evening bags is very limited in most
communities so that gives you a big competitive edge
when competing for the prom business. Provide a
nice selection of colors with cute styles and you most
likely will have a captive market for prom girls that want
to coordinate their dresses with evening bags.
Next Newsletter: Spring Hats
Our next newsletter will follow shortly highlighting
spring hats, which are a growing part of the accessory
business. Each season sees headwear growing in
importance in fashion. With Easter fast approaching,
it is even more important so we will be sending this
newsletter out soon.
Copyright © 2009 Accessory Wholesale Inc. Feel free to reproduce the newsletter as long as the copyright notice is included and a link to www.awnol.com
Questions or Comments? Promos@awnol.com