The Christmas season is here as we head into the
final six weeks of 2008 and what a wild ride this has
been with gas prices, financial market shake ups,
presidential election year that traditionally slows
business, and a media blitz of bad news that would
make anyone believe it's The Great
Yes, most businesses including ours saw some
slowdown with all this going on, but 25 years in the
fashion industry helps us put it in perspective. The
fragile economy keeps chugging along; trends are on
our side for fashion jewelry sales; and overall this is a
cakewalk compared to the mid-nineties. Find more on
this in Wholesale Jewelry,
Consumer Confidence, and a Media Blitz of Bad
The bottom line is things really aren't all that bad and
economy has small impact on fashion jewelry and
accessory businesses that are moderately priced.
Statistics show that jewelry comes to its heyday this
time of year and that's the focus of this newsletter.
Classic Fashion Jewelry Continues to Dominate
Gemstone Fashion Jewelry Becomes the
If you have explored our site, one conclusion you have
to make is it's an unusual collection of diverse
categories. That can be a great benefit to you
because each month we see categories rising while
others slow and the next month a different pattern
takes place. Things become predictable after years of
input and we can pass on to you what is going to be
Well, what is always hot this time of
year is jewelry--fashion jewelry, seasonal jewelry, and
holiday jewelry. And trends trump economy when it
comes to fashion jewelry sales so don't be afraid of
Today's consumers don't want "cheap", they want
value. So keep on course with classic jewelry designs
that deliver wearable art with quality components. The
strongest category right now is gemstone fashion jewelry.
There's no let up in the consumers' love for
interesting semi precious stones worked into fashion
As seasons change colors--no
problem--because the endless beauty of nature
provides a color for every palette. Black looms big this
fall and magnasite jewelry makes a striking contrast
as shown above. The glassy black and white striping
of banded onyx is also gorgeous with black.
Lavender is also on this fall's palette with a little
deeper hue than we normally visualize. Amethyst is
exceptional with this color (see the gemstone bracelet
to the left).
The blues for fall are secondary
colors lighter than deep rich tones expected.
Amazonite and turquoise will be superb with these
hues. (See Pantone's Fashion Color
Report for fall's palette.)
Trends are bold
size with chunky chokers and heavy beading in mid-
length necklaces. But free-swinging long chains also
continue with stations of gemstone beading adding
the classic touch.
Christmas Seasonal Jewelry
Jewelry with the Magic to Bring Holiday Spirit
Have you noticed it is more difficult to find seasonal
jewelry for Christmas this year? Many manufacturers
are taking the cautious road and eliminating seasonal
jewelry, which tightens up supply. That's a big
advantage for you as competition shrinks while you
still have a source for Christmas jewelry that ranges
from high quality to fun jewelry for impulse sales.
In quality Christmas jewelry, I can't thin of
anything that exceeds "Best Brand". I can understand
the difficult process of dimensional stamping, sealing
backs, enameling, plating, and polishing, but how this
designer comes up with fabulous design after design
is beyond my comprehension.
The superb Christmas pendants and matching
earrings that are typical of "Best Brand" are in the
Christmas jewelry selection, but also pay attention to
the gorgeous Christmas bracelets they made with
Now for the fun impulse
jewelry with quick-sell pricing that includes lots of
loveable resins. Put this Christmas jewelry next to the
checkout because customers will buy it out of impulse
and for the most part, get change out of a $5 bill. As
competition shrinks, Christmas jewelry can give you a
positive edge as well as add some profits to the till.
The Season for Glitzy Jewelry
With six weeks left in the year it's definitely not too
early to prepare the holiday jewelry selection. What
fun this is because there's no limit on lavishness for
the holidays. Rhinestone jewelry, of
course, is most
popular for adding pop to a holiday outfit and glitzy
rhinestone jewelry is more affordable than ever.
Rhinestone jewelry is one of the few categories of
fashion jewelry that has come down in price. Many
nice rhinestone necklace sets in moderate size
wholesale below $10.00 with some lavish sets
wholesaling below $20.00.
Clear rhinestones in silver plated settings provide the
most dazzle and are the consumers' first choice. And
don't forget rhinestone bracelets this year because
bracelets in general are having a banner year. Also a
trend that is showing up in pageants is dramatic
rhinestone earrings without a necklace, so some
customers may choose to go this route to add the
holiday dazzle. New Years celebrations almost
require a fabulous look so women going to balls or
out to celebrate will find holiday jewelry more of a need
than a whim.
Next Newsletter: A Special Report
Ever wonder how each new season jewelry and
apparel magically fill showcases and racks from coast
to coast with the right colors and styles. The
merchandise is there before the season arrives and
everything is on target. You will receive a brief
newsletter in a couple of weeks with a link to a
detailed report loaded with information on trend
development, the best items now, and a forecast for
spring. Business can be challenging and the report is
designed to give you every advantage for success.
Good luck to everyone for this holiday season!.
Copyright © 2008 Accessory Wholesale Inc. Feel free to reproduce the newsletter as long as the copyright notice is included and a link to www.awnol.com
Questions or Comments? Promos@awnol.com