Venetian Style Masks
Almost before Christmas lights are put away, Mardi
Gras season is here. Yes, this year we have an early
Mardi Gras, February 5th, so there's no time to waste
in getting ready. This is a huge lift for retailers in Mardi
Gras areas. For others, there are still plenty of
opportunities to improve business in the after-
Christmas lull. This newsletter points out winners for
both as we cover the hottest selling items for Mardi
Gras. But even more detail can be found in the Mardi Gras Item Report.
Mardi Gras Beads
Gaudy Baubles that are Sweeping the Country
Mardi Gras celebrations are growing by leaps and
bounds, not only in the US, but internationally. What
expresses the spirit better than Mardi Gras beads?
Plenty of tradition connects beads to Mardi Gras since
Rex initiated the custom in 1921.
Inexpensive metallic MOT (molded on twine) beads
are the most popular throws from floats, while the
nicer beads, called special throws, are often hand
strung and come in every imaginable theme today.
Both see brisk sales in gift shops during Mardi Gras
season and are indispensible in areas of Mardi Gras
celebration. Fleur-de-lis themes and tiger beads are
especially hot in Louisiana. Inexpensive beads with
dangling Venetian masks or sparkling disco balls are
already selling well in all Carnival locations.
But what if your shop is 200 miles or more from the
nearest Mardi Gras celebrations? Don't feel you're
out of the loop. The center for Mardi Gras beads is
New Orleans and these beads are shipping all over
the country and out of the country in recent times to
many locations where Mardi Gras is just beginning or
doesn't exist. Football games, school sporting
events, festivals, beach locations, concerts, and
parties are all markets for Mardi Gras beads. The
Mardi Gras colors of purple, gold, and green sell the
best, but with all the themes and colors available
today, there is something for every occasion. The
inexpensive gaudy beads are a recipe for fun that
grabs customers' attention. Include beads for the
Mardi Gras item with the highest demand.
Mardi Gras Masks
The Fastest Growing Party Item
Beneath the radar, items are trending up and down.
This is important information for the success of
retailers. Masks are the item in party
supplies that are making a serious move upward.
Wordtracker is a service that tracks internet searches.
Results on January 1st show that masks lead all
searches for Mardi Gras items with a margin of 2 to 1
over the next best item, which is Mardi Gras beads.
This reveals the intense interest of
Masks are required by law for the
riders on floats in New Orleans Mardi Gras parades,
who are often referred to as "maskers". But that's the
tip of the iceberg with masks so popular with revelers
and a leading seller in gift shops. And the popularity
doesn't end at the city limits. Wherever Mardi Gras is
celebrated, masks are an extremely popular party item
with brisk sales. They are costumes, souvenirs, and
decorations. Why not, with the striking designs
Mardi Gras masks take the traditional colors of purple,
gold, and green and the selection includes feather
masks, sequins, masquerade masks, and Venetian
style masks. Stunning design reaches an all time
high at an inexpensive price, but Venetian style masks
are most extraordinary. If you need background
information, see the Venetian Mask
Masks are also booming outside
Mardi Gras. The spring sees masquerade balls,
weddings, proms, and fundraisers using masks. The
mask business thrives year round with the exception
of the heat of summer. Florists, gift stores, and
costume shops have a golden opportunity. Even
prom and bridal shops need a source for proms,
weddings, quinceaneras, and sweet sixteens. High
demand and low supply makes masks a natural for
improving sales so give serious thought to this rising
Mardi Gras Jewelry
The Season Long Seller
Mardi Gras purists make a distinction between Mardi
Gras and Carnival. Mardi Gras is the day before Ash
Wednesday and Carnival is the season that starts on
The Feast of the Epiphany (January 6th) and ends on
Mardi Gras Day. The item that sells for the entire
season is Mardi Gras jewelry.
Pins are the best
seller and also make popular favors for Mardi Gras
balls. But earrings are also very popular with themes
of masks and crowns doing the best. Mardi Gras
charm bracelets tell a story with unique charms that
focus on the familiar themes of Carnival. Stock
jewelry first because the season is here and it is
Once again, if you are far
away from the celebration, don't feel left out. The
media brings it into everyone's living room. In 19---
NBC did the first national radio broadcast of Mardi
Gras and today television makes everyone aware.
The spirit spreads even for those that can't be there.
Just like you don't have to be Irish to wear a St.
Patrick's Day pin, you don't have to be at the parade to
enjoy Mardi Gras jewelry. Also the most popular
themes of crowns, masks, and comedy/tragedy are
also important for pageant and theatre. One more
surprise may be when one of our displaced citizens
after Hurricane Katrina walks in to buy Mardi Gras
jewelry and tell interesting stories about how this
really is a family affair.
Next Newsletter: Glitz and Elegance for Spring
From now until May event after event provide a
fertile field for retail sales that includes prom, pageant,
bridal, Easter, and Mother's Day. In addition, spring
fashion rolls out and hats see their highest demand of
the year. Whew! That's a lot to cover, so we will stick
in an extra newsletter to do justice to all the
opportunities coming up. A final word on Mardi Gras
that sometimes receives a black eye from sensational
reporting. I attend the Mardi Gras every year with my
family in my home town of Lafayette, the second
biggest celebration in Louisiana. It's a day of family
enjoyment and extremes will land a person in jail.
So-y'all come and pass a good time!
Copyright © 2008 Accessory Wholesale Inc. Feel free to reproduce the newsletter as long as the copyright notice is included and a link to www.awnol.com
Questions or Comments? Promos@awnol.com