Fall Dress Hats
This is the beginning of the most exciting six months
of sales for most subscribers. Event after event will
provide the best opportunities of the year. During
this six month run rhinestone will be so important
that we can't ignore it. Holidays with New Year's
Eve, Mardi Gras balls, prom, pageant, and bridal will
drive an insatiable need for rhinestone. Not to
mention choral groups, dance competition, and all
the other formal events. So if you ever had the
feeling that you missed out on a big market for
holiday, prom, and bridal, this year we can remedy it
and have the cash register ringing.
Rhinestone Necklace Sets
The Important Rhinestone Look for Fall
Retailers are constantly making decisions to solve a
dilemma. There is only so much money to put into
inventory and to survive and prosper they need
the "most bang for the buck". In the past, the
problem with rhinestone was the price was high and
it took a lot of money to make a statement. Well,
not anymore. Now with improved manufacturing
procedures, competition, and imports, you can
elaborate rhinestone sets for half the price that they
sold for 20 years ago. So now for a few
dollars you can fill a showcase and make a statement
that will capture this lucrative market. But what are
the right items?
The best rhinestone
item is rhinestone necklace and
They outsell every other category of rhinestone.
Unlike costume jewelry, rhinestone is virtually
untouched by the quick changes in fashion trends.
Traditional looks sell and do not become outdated.
Rhinestone is never more brilliant than clear
rhinestones set in silver tone. That is the bread and
butter look. Other platings only touch the perimeter
of the rhinestone jewelry market.
Nevertheless, we don't want to lose sales. So with
the resurgence of gold in jewelry and gold evening
gowns in apparel, grab the customers by having a
portion of your selection in gold plating.
we need the right design for the customer coming
through the door. This takes some analyzing. Who
are your customers? Prom and bridal customers
prefer daintier looks. Prom will be trendier, while
bridal more traditional. To get specific, designs with
delicate chain and rhinestone like Y necklaces have
been the hot look for prom recently (see NKR608).
Bridal likes simple rhinestone sets (NKR607 is the
number one seller) or combinations of pearl and
rhinestone (BLP335 is best here). Have these looks
for the bridal and prom market. With over 200
designs on the site, you have lots of options to
satisfy your customers.
For balls, New Years Eve, and pageant it's lavish
rhinestone jewelry. Dress up the showcase with a
few of these sets for an eye-popping look. Collars,
bibs, and fringe necklaces are all good. Best of all,
the fabulous rhinestone is priced to make it look like
a bargain. The rhinestone set shown above is
NKR641 and it wholesales for $15.50 There is no
sticker shock here. You can find a large selection of
very lavish rhinestone sets for under $35.00 Also,
extravagant Academy Award style jewelry is available
in all CZs. These sets look like diamonds. They are
pricey so put your money in rhinestone unless you
have the special customer for lavish cubic zirconia
Fresh Designs In Rhinestone Earrings
Sparkle with Style
When only one piece of jewelry is worn, that item is
usually earrings. Rhinestone earrings give us more
room to play. They follow fashion more than
rhinestone necklace sets. So the costume jewelry
earrings you see in fashion magazines are often
reproduced in rhinestone. Hoops with moving fringe,
chandeliers, and linear drops all have elegant
rhinestone counterparts. The problem is finding
We strive to eliminate this problem for you by
constantly updating the rhinestone earring selection.
There are currently over 140 designs to give you the
variety to satisfy your customers' needs. There are
plenty of options from the classic buttons so popular
in dance competition to lavish chandeliers. Earrings
are available in gold and silver plating. Hard to find
clip earrings are here too. A wide selection of
stunning rhinestone earrings is not easy to find so
you have little competition in this item – not even
from the majors.
New Trends for the Season
Halloween is the next major event that will impact
sales and Halloween is HUGE!!! There are
entire trade shows dedicated to this day and search
engines on the internet see a major spike for
Halloween items. How can you profit from Halloween?
Nearly every retailer can benefit from
Halloween jewelry. It is an impulse sale. Prices for
Halloween jewelry are relatively cheap and the
designs get better every year. For most shops
Halloween jewelry is not going to pay the rent, but it
is a nice plus tht can add some dollars to October
sales. Pirate jewelry will be big this Halloween
because of the movie. Set aside some space to
make a Halloween statement that will grab attention.
The biggest change in Halloween buying patterns is
the strong sales in masks. I'm not talking
about "trick or treat" masks for kids, but feather
masks and Venetian masks for adults. Over the last
30 days this is the leading category for sales (out of
213 categories and subcategories on the site). Out
of the 5 best selling products, 4 were masks (there
are 6,791 products on the site). Interest in masks
has more than doubled since last Halloween.
Venetian style masks are the hottest sellers. The
awareness of Venetian style masks is growing rapidly
with the buying public.
If you set up a
display in your shop to make a Halloween statement
include feather masks and Venetian masks. Buying
interest is high and mark up is excellent. If this is
not your look, add some nice masks as decorations
for the season and monitor your customers' interest.
Undoubtedly, someone will wan to buy your display
and you can decide if there is a market in masks for
the future. We still have New Years Eve and Mardi
Gras ahead of us.
Next Newsletter: Top Sellers for Christmas
Our last newsletter was on fall fashion trends. The
greatest interest was in Murano glass style jewelry.
Classic looks like Murano glass and gemstone fashion
jewelry are the hot selling fashion jewelry items. If
you are doing classic looks, stay with it because this
is the fashion jewelry that is moving.
newsletter I will focus on the best selling Christmas
items determined by what retailers are buying. So I
have reset the counter and the statistics may
surprise both of us.
Copyright © 2006 Accessory Wholesale Inc. Feel free to reproduce the newsletter as long as the copyright notice is included and a link to www.awnol.com
Questions or Comments? Promos@awnol.com